painted sky

The Answer Key for
Product-Market Fit

The
Answer Key for
Product-Market Fit

Our AI agent conducts in-depth interviews with your customers, mapping their deep needs—so you can shape product strategy around the customer's reality.

Request demo

Request demo

Request demo

Introducing AI-First
Product Discovery

Introducing
AI-First
Product Discovery

Introducing AI-First
Product Discovery

Build a foundational mapping of your customers’ deep needs—quickly and cheaply

1

1

1

The agent conducts in-depth voice interviews with your customers

The AI interviewer conducts 30-minute voice interviews with your ICP, expertly probing to uncover the 'why' that lives below the surface.

HUMANS

Design the research plan and core interview questions

2

2

2

2

The agent creates a foundational mapping of your customers' needs

The Deep Needs Map highlights the core problems that keep your customers up at night. It becomes the answer key for how to drive differentiated value and achieve product-market fit.

HUMANS

Build an intuition for the data and make deeper connections the agent may have missed

Needs Map

DESIGN & DECOR

DEEP NEED 1

Identity-defining elements

Identity-defining elements

DEEP NEED 2

Soothing sanctuary

Soothing sanctuary

DEEP NEED 3

Reflection of success

Reflection of success

DEEP NEED 4

Culinary excellence

Culinary excellence

DEEP NEED 5

Connection to natural world

Connection to natural world

Personalized artwork

Personalized artwork

Unique artifacts

Unique artifacts

Personal history on display

Personal history on display

DIY craftsmanship

DIY craftsmanship

Items with stories

Items with stories

Decompression nooks

Decompression nooks

Soundproofing

Soundproofing

Nurturing lighting

Nurturing lighting

Freedom from clutter

Freedom from clutter

Modern fixtures

Modern fixtures

On-trend updates

On-trend updates

Upgraded appliances

Upgraded appliances

Hosting zone

Hosting zone

Countertop space

Countertop space

Smell management

Smell management

Natural light

Natural light

Extension of indoor to outdoor

Extension of indoor to outdoor

Indoor plants and gardens

Indoor plants and gardens

3

3

3

3

Our human team aligns your product strategy to the customer's reality

We bring the data to life in an engaging workshop and define your winning product strategy, killer features, and powerful positioning.

Opportunity Map

DESIGN & DECOR

UNMET

PARTIALLY MET

MET

DEEP NEED 2

Identity-defining elements

I need spaces that feel like the truest version of my personality and amplify my sense of self.

The user sees their home as an important means of expressing who they are and what they value. The user wants their home to be a reflection of their individuality, creating a sense of personal identity within their living space.

FUNCTIONAL NEEDS

  • PERSONALIZED ARTWORK

    I need my home to showcase my artistic interests.

  • UNIQUE ARTIFACTS

    I need to fill my space with DIY decor that adds a personal and unique touch.

  • PERSONAL HISTORY

    I need my home to tell the story of who I am as a person and my personal history.

  • PERSONAL CRAFTSMANSHIP

    I need to see the results of my own handiwork reflected in my home's appearance.

  • LAYERED STORY

    I need furniture that is not only functional but also has a story and character.

  • PERSONALIZED ARTWORK

    I need my home to showcase my artistic interests.

  • UNIQUE ARTIFACTS

    I need to fill my space with DIY decor that adds a personal and unique touch.

  • PERSONAL HISTORY

    I need my home to tell the story of who I am as a person and my personal history.

  • PERSONAL CRAFTSMANSHIP

    I need to see the results of my own handiwork reflected in my home's appearance.

  • LAYERED STORY

    I need furniture that is not only functional but also has a story and character.

  • PERSONALIZED ARTWORK

    I need my home to showcase my artistic interests.

  • UNIQUE ARTIFACTS

    I need to fill my space with DIY decor that adds a personal and unique touch.

  • PERSONAL HISTORY

    I need my home to tell the story of who I am as a person and my personal history.

  • PERSONAL CRAFTSMANSHIP

    I need to see the results of my own handiwork reflected in my home's appearance.

  • LAYERED STORY

    I need furniture that is not only functional but also has a story and character.

The Sprint (3 Weeks)

We deliver the quality of a big consultancy—without wasting your time or draining your budget.

Instead of hiring an expensive consultant who takes months to deliver slides, partner with our team of veteran strategists, powered by a one-of-a-kind AI agent.

3X SPEED

3X SPEED

3X SPEED

3X SPEED

1/5 COST

1/5 COST

1/5 COST

1/5 COST

5X SAMPLE SIZE

5X SAMPLE SIZE

5X SAMPLE SIZE

5X SAMPLE SIZE

Use Cases

New Product Launch

How can you ensure your new product or service is not a flop? Design directly for customers' deep needs and find product-market fit faster.

New Product Launch

How can you ensure your new product or service is not a flop? Design directly for customers' deep needs and find product-market fit faster.

New Product Launch

How can you create diverse messaging that is sure to connect? Build strategic messaging and positioning around your customers' deep needs.

New Product Launch

How can you ensure your new product or service is not a flop? Design directly for customers' deep needs and find product-market fit faster.

Existing Product

How can you differentiate your product? Map your features/solutions to the need landscape and uncover the biggest opportunities to deliver new value.

Existing Product

How can you differentiate your product? Map your features/solutions to the need landscape and uncover the biggest opportunities to deliver new value.

Existing Product

How can you ensure your new product will be successful? Build a foundational understanding of the problem space and differentiate the feature set by solving deep needs.

Existing Product

How can you differentiate your product? Map your features/solutions to the need landscape and uncover the biggest opportunities to deliver new value.

Marketing

How can you create diverse messaging that is sure to connect? Build strategic messaging and positioning around your customers' deep needs.

Marketing

How can you create diverse messaging that is sure to connect? Build strategic messaging and positioning around your customers' deep needs.

Marketing

How can you create diverse messaging that is sure to connect? Build strategic messaging and positioning around your customers' deep needs.

Marketing

How can you create diverse messaging that is sure to connect? Build strategic messaging and positioning around your customers' deep needs.

Sales

How can your sales team create compelling value props that stick? Connect your company's solutions to clear customer needs.

Sales

How can your sales team create compelling value props that stick? Connect your company's solutions to clear customer needs.

Sales

How can your sales team create compelling value props that stick? Connect your company's solutions to clear customer needs.

Sales

How can your sales team create compelling value props that stick? Connect your company's solutions to clear customer needs.

Request a demo

Let's take an adventure into the AI-first future of need identification. We'll share our capabilities and demo the technology.

Request demo

Request demo

Stay in the loop

We are continuously building and evolving our technology to help teams connect their strategy to the customer's reality.

Frequently asked questions

How do I get access?

How do I get access?

How do I get access?

How do I get access?

How does the study work?

How does the process work?

How does the study work?

How does the study work?

What kinds of companies do you work with?

What kinds of companies do you work with?

What kinds of companies do you work with?

What kinds of companies do you work with?

Who are you?

Who are you?

Who are you?

Who are you?

© 2025 Deep Need. All rights reserved.

© 2025 Deep Need. All rights reserved.

© 2025 Deep Need. All rights reserved.

© 2025 Deep Need. All rights reserved.