Uncover deep customer needs,
unlock growth opportunities

DeepNeed is an AI study that uncovers the deep needs hidden within your customers.

Request demo

How it works

The Deep Need Study supercharges the traditional research process—transforming it from a months-long effort to just a few days.

AI conducts deep interviews your customers

We capture 10x the responses of a typical qualitative study—without compromising depth.

The AI interviewer expertly probes beneath the surface and uncovers the why behind your customers' attitudes and behaviors.

HUMANS

Design the study

Deploy AI to do the heavy lifting and preserve strategic bandwidth

On that note, let me begin with the first topic.

Tell me about your favorite room in your home.

The living room because all my memories are there. I also love to host, it’s just such a part of who I am.

On that note, let me begin with the first topic.

Tell me about your favorite room in your home.

The living room because all my memories are there. I also love to host, it’s just such a part of who I am.

AI analyzes the deep data set

We map the entire landscape of your customers needs.

We use AI to uncover the latent structure, illuminating the connection between customers' surface-level thoughts and their deeper truth.

HUMANS

Onboard to the data, reviewing the AI's work

Make connections that the AI may have overlooked

Need Landscape

DESIGN & DECOR

DEEP NEED 1

Identity-defining elements

DEEP NEED 2

Soothing sanctuary

DEEP NEED 3

Reflection of success

DEEP NEED 4

Culinary excellence

DEEP NEED 5

Connection to natural world

Personalized artwork

Unique artifacts

Personal history on display

DIY craftsmanship

Items with stories

Decompression nooks

Soundproofing

Nurturing lighting

Freedom from clutter

Modern fixtures

On-trend updates

Upgraded appliances

Hosting zone

Countertop space

Smell management

Natural light

Extension of indoor to outdoor

Indoor plants and gardens

AI pinpoints your customers' deep needs

Each deep need is an actionable opportunity for market growth.

We work with your team to turn the biggest opportunities into strategic actions.

HUMANS

Tailor insights to your business challenge

Conduct a strategy session to drive action from insights

Opportunity Map

DESIGN & DECOR

UNMET

PARTIALLY MET

MET

DEEP NEED 2

Identity-defining elements

I need spaces that feel like the truest version of my personality and amplify my sense of self.

The user sees their home as an important means of expressing who they are and what they value. The user wants their home to be a reflection of their individuality, creating a sense of personal identity within their living space.

FUNCTIONAL NEEDS

PERSONALIZED ARTWORK
I need my home to showcase my artistic interests.
UNIQUE ARTIFACTS
I need to fill my space with DIY decor that adds a personal and unique touch.
PERSONAL HISTORY
I need my home to tell the story of who I am as a person and my personal history.
PERSONAL CRAFTSMANSHIP
I need to see the results of my own handiwork reflected in my home's appearance.
LAYERED STORY
I need furniture that is not only functional but also has a story and character.

PERSONALIZED ARTWORK
I need my home to showcase my artistic interests.
UNIQUE ARTIFACTS
I need to fill my space with DIY decor that adds a personal and unique touch.
PERSONAL HISTORY
I need my home to tell the story of who I am as a person and my personal history.
PERSONAL CRAFTSMANSHIP
I need to see the results of my own handiwork reflected in my home's appearance.
LAYERED STORY
I need furniture that is not only functional but also has a story and character.

PERSONALIZED ARTWORK
I need my home to showcase my artistic interests.
UNIQUE ARTIFACTS
I need to fill my space with DIY decor that adds a personal and unique touch.
PERSONAL HISTORY
I need my home to tell the story of who I am as a person and my personal history.
PERSONAL CRAFTSMANSHIP
I need to see the results of my own handiwork reflected in my home's appearance.
LAYERED STORY
I need furniture that is not only functional but also has a story and character.

Use Cases

CX Innovation

There are countless investments you can make, but which will drive the greatest impact? Build a differentiation strategy around your customers' deep needs.

CX Innovation

There are countless investments you can make, but which will drive the greatest impact? Define the deep needs you will solve to add value and differentiate the experience.

CX Innovation

There are countless investments you can make, but which will drive the greatest impact? Build a differentiation strategy around your customers' deep needs.

CX Innovation

There are countless investments you can make, but which will drive the greatest impact? Build a differentiation strategy around your customers' deep needs.

New Product Innovation

How can you ensure your new product will be successful? Build a foundational understanding of the problem space and differentiate the feature set by solving deep needs.

New Product Innovation

How can you ensure your new product will be successful? Build a foundational understanding of the problem space and differentiate the feature set by solving deep needs.

New Product Innovation

How can you ensure your new product will be successful? Build a foundational understanding of the problem space and differentiate the feature set by solving deep needs.

Sales Discovery

How can your sales team stay in tune with your customers' changing needs? Equip them with a need assessment for each segment and help them tailor value props to deep customer needs.

Product-Market Fit Study

How can your sales team stay in tune with your customers' changing needs? Equip them with a need assessment for each segment and help them tailor value props to deep customer needs.

Sales Discovery

How can your sales team stay in tune with your customers' changing needs? Equip them with a need assessment for each segment and help them tailor value props to deep customer needs.

Sales Discovery

How can your sales team stay in tune with your customers' changing needs? Equip them with a need assessment for each segment and help them tailor value props to deep customer needs.

Marketing

How can you create diverse messaging that is sure to connect? Build strategic messaging and positioning around your customers' deep needs.

Marketing

How can you create diverse messaging that is sure to connect? Build strategic messaging and positioning around your customers' deep needs.

Marketing

How can you create diverse messaging that is sure to connect? Build strategic messaging and positioning around your customers' deep needs.

Work with us

Join the beta

We are partnering with innovative companies in our beta launch, offering the chance to explore a powerful new model of AI-driven qualitative research and strategy. Our experts will work with you to define your business challenge and conduct a Deep Need Study with your customers.

Deliverable 1: Deep Data Set

Deliverable 2: Need Tree

Deliverable 3: Opportunity Workshop

Request a demo

Let's take an adventure into the AI-first future of user research. We'll share our capabilities and demo the technology.

Request demo

Stay in the loop

User research is undergoing a transformation. Understand the emerging trends and models.

Frequently asked questions

How do I get access?

How does the study work?

What kinds of companies do you work with?

Who are you?

hello@deepneed.com

Uncover deep customer needs, unlock growth opportunities

How it works

AI conducts deep interviews your customers

AI analyzes the deep data set

AI pinpoints your customers' deep needs

Use Cases

Work with us

Request a demo

Stay in the loop

Frequently asked questions

How do I get access?

How do I get access?

How do I get access?

How does the study work?

How does the study work?

How does the study work?

What kinds of companies do you work with?

What kinds of companies do you work with?

What kinds of companies do you work with?

Who are you?

Who are you?

Who are you?

Uncover deep customer needs,
unlock growth opportunities