painted sky

Customer Discovery Research—
Moderated by AI

Customer Discovery Research—Moderated by AI

Our AI interviewer conducts in-depth interviews with your customers, uncovering their deeper story and shaping a clear, strategic persona—so you can stop guessing and start building what truly wins.

Request demo

Request demo

Request demo

Cure the Clouded
Customer Syndrome

Cure the
Clouded
Customer Syndrome

It’s like driving with a fogged-up windshield. Without a foundational understanding of your customers, every move becomes a guess.

1

1

1

The AI Interviewer Conducts In-Depth Voice Interviews with Your Customers

The AI interviewer conducts 30-minute voice interviews with your audience, expertly probing to uncover the 'why' that lives below the surface.

HUMANS

Design the research plan and core interview questions

2

2

2

2

The Agent Analyzes the Rich Data Set and Builds a Strategic Customer Persona

Each Deep Customer Persona captures the customer’s core needs, attitudes, and behaviors—not just what they do, but why they do it.

HUMANS

Build an intuition for the data and make deeper connections the agent may have missed

Needs Map

DESIGN & DECOR

DEEP NEED 1

Identity-defining elements

Identity-defining elements

DEEP NEED 2

Soothing sanctuary

Soothing sanctuary

DEEP NEED 3

Reflection of success

Reflection of success

DEEP NEED 4

Culinary excellence

Culinary excellence

DEEP NEED 5

Connection to natural world

Connection to natural world

Personalized artwork

Personalized artwork

Unique artifacts

Unique artifacts

Personal history on display

Personal history on display

DIY craftsmanship

DIY craftsmanship

Items with stories

Items with stories

Decompression nooks

Decompression nooks

Soundproofing

Soundproofing

Nurturing lighting

Nurturing lighting

Freedom from clutter

Freedom from clutter

Modern fixtures

Modern fixtures

On-trend updates

On-trend updates

Upgraded appliances

Upgraded appliances

Hosting zone

Hosting zone

Countertop space

Countertop space

Smell management

Smell management

Natural light

Natural light

Extension of indoor to outdoor

Extension of indoor to outdoor

Indoor plants and gardens

Indoor plants and gardens

3

3

3

3

Our Human Team Works with You to Bring the Customer Into Focus

We turn insight into action with a workshop that aligns your team and sharpens your next move.

Opportunity Map

DESIGN & DECOR

UNMET

PARTIALLY MET

MET

DEEP NEED 2

Identity-defining elements

I need spaces that feel like the truest version of my personality and amplify my sense of self.

The user sees their home as an important means of expressing who they are and what they value. The user wants their home to be a reflection of their individuality, creating a sense of personal identity within their living space.

FUNCTIONAL NEEDS

  • PERSONALIZED ARTWORK

    I need my home to showcase my artistic interests.

  • UNIQUE ARTIFACTS

    I need to fill my space with DIY decor that adds a personal and unique touch.

  • PERSONAL HISTORY

    I need my home to tell the story of who I am as a person and my personal history.

  • PERSONAL CRAFTSMANSHIP

    I need to see the results of my own handiwork reflected in my home's appearance.

  • LAYERED STORY

    I need furniture that is not only functional but also has a story and character.

  • PERSONALIZED ARTWORK

    I need my home to showcase my artistic interests.

  • UNIQUE ARTIFACTS

    I need to fill my space with DIY decor that adds a personal and unique touch.

  • PERSONAL HISTORY

    I need my home to tell the story of who I am as a person and my personal history.

  • PERSONAL CRAFTSMANSHIP

    I need to see the results of my own handiwork reflected in my home's appearance.

  • LAYERED STORY

    I need furniture that is not only functional but also has a story and character.

  • PERSONALIZED ARTWORK

    I need my home to showcase my artistic interests.

  • UNIQUE ARTIFACTS

    I need to fill my space with DIY decor that adds a personal and unique touch.

  • PERSONAL HISTORY

    I need my home to tell the story of who I am as a person and my personal history.

  • PERSONAL CRAFTSMANSHIP

    I need to see the results of my own handiwork reflected in my home's appearance.

  • LAYERED STORY

    I need furniture that is not only functional but also has a story and character.

The Customer Discovery Study

The Customer
Discovery Study ($10K)

The core output of our 3-week process is a strategic persona—delivered with the clarity and quality of a top consultancy, without the wasted time or bloated budget.

5X FASTER

5X FASTER

5X FASTER

5X FASTER

5X CHEAPER

5X CHEAPER

5X CHEAPER

5X CHEAPER

10X MORE CREDIBLE

10X MORE CREDIBLE

10X MORE CREDIBLE

10X MORE CREDIBLE

Strategy Add-Ons

We offer lean add-ons to turn your foundational customer understanding into a focused plan.

Product Differentiation

Make your existing product stand out—and build your competitive edge. We will answer the question: what will make our product meaningfully different in the eyes of our customers? Reignite demand and command pricing power.

Product Differentiation

Make your existing product stand out—and build your competitive edge. We will answer the question: what will make our product meaningfully different in the eyes of our customers? Reignite demand and command pricing power.

Product Differentiation

Make your existing product stand out—and build your competitive edge. We will answer the question: what will make our product meaningfully different in the eyes of our customers? Reignite demand and command pricing power.

Product Differentiation

Make your existing product stand out—and build your competitive edge. We will answer the question: what will make our product meaningfully different in the eyes of our customers? Reignite demand and command pricing power.

New Product PMF

Ensure you build the right thing and de-risk launch. We will answer the question: what are the key needs this product needs to achieve product-market fit. Reduce risk, and focus your roadmap on what drives traction.

New Product PMF

Ensure you build the right thing and de-risk launch. We will answer the question: what are the key needs this product needs to achieve product-market fit. Reduce risk, and focus your roadmap on what drives traction.

New Product PMF

Ensure you build the right thing and de-risk launch. We will answer the question: what are the key needs this product needs to achieve product-market fit. Reduce risk, and focus your roadmap on what drives traction.

New Product PMF

Ensure you build the right thing and de-risk launch. We will answer the question: what are the key needs this product needs to achieve product-market fit. Reduce risk, and focus your roadmap on what drives traction.

Needs-Based Segmentation

Understand the natural groupings of your customers in your space—and build around what they need most. We will answer: how do our customers' needs, goals, and behaviors differ? Tailor messaging and strategy to key segments.

Needs-Based Segmentation

Understand the natural groupings of your customers in your space—and build around what they need most. We will answer: how do our customers' needs, goals, and behaviors differ? Tailor messaging and strategy to key segments.

Needs-Based Segmentation

Understand the natural groupings of your customers in your space—and build around what they need most. We will answer: how do our customers' needs, goals, and behaviors differ? Tailor messaging and strategy to key segments.

Needs-Based Segmentation

Understand the natural groupings of your customers in your space—and build around what they need most. We will answer: how do our customers' needs, goals, and behaviors differ? Tailor messaging and strategy to key segments.

White Space Innovation

Find the next big opportunity before your competitors do. We will answer: where are there unmet or emerging customer needs that we’re not solving today? Unlock new growth by building what doesn’t yet exist and flesh out your innovation portfolio.

White Space Innovation

Find the next big opportunity before your competitors do. We will answer: where are there unmet or emerging customer needs that we’re not solving today? Unlock new growth by building what doesn’t yet exist and flesh out your innovation portfolio.

White Space Innovation

Find the next big opportunity before your competitors do. We will answer: where are there unmet or emerging customer needs that we’re not solving today? Unlock new growth by building what doesn’t yet exist and flesh out your innovation portfolio.

White Space Innovation

Find the next big opportunity before your competitors do. We will answer: where are there unmet or emerging customer needs that we’re not solving today? Unlock new growth by building what doesn’t yet exist and flesh out your innovation portfolio.

Request a demo

Let's take an adventure into the AI-first future of need identification. We'll share our capabilities and demo the technology.

Request demo

Request demo

Stay in the loop

We are continuously building and evolving our technology to help teams connect their strategy to the customer's reality.

Frequently asked questions

How does the study work?

How does the study work?

How does the study work?

How does the study work?

How does the AI interview work?

How does the process work?

How does the AI interview work?

How does the AI interview work?

What kinds of companies do you work with?

What kinds of companies do you work with?

What kinds of companies do you work with?

What kinds of companies do you work with?

Who are you?

Who are you?

Who are you?

Who are you?

© 2025 Deep Need. All rights reserved.

© 2025 Deep Need. All rights reserved.

© 2025 Deep Need. All rights reserved.

© 2025 Deep Need. All rights reserved.