Uncover the invisible needs that
make your customers tick.

Uncover the invisible needs that make your customer tick.

Our AI agent conducts in-depth interviews with your customers, pinpointing their deep needs, so that you can shape your strategy around the customer's reality.

Our AI agent conducts in-depth interviews with your customers—pinpointing their deep needs and providing a strategic backbone for growth.

Request demo

We're a team of humans,
supported by a one-of-a-kind AI agent.

Breakthrough strategy that fits your budget and schedule

The agent conducts in-depth voice interviews with your customers

We trained the AI interviewer to expertly probe and uncover the 'why' behind your customers' surface thoughts in a 30-minute voice interview.

HUMANS

Work with you to understand your business challenge

Design the research plan and core interview questions

On that note, let me begin with the first topic.

Tell me about your favorite room in your home.

The living room because all my memories are there. I also love to host, it’s just such a part of who I am.

On that note, let me begin with the first topic.

Tell me about your favorite room in your home.

The living room because all my memories are there. I also love to host, it’s just such a part of who I am.

The agent creates a foundational mapping of your customer's needs landscape

By framing the complete needs landscape, we transform decision-making from guesswork into a strategic process.

HUMANS

Review all responses and build an intuition for the data

Make deeper connections the agent may have missed

Need Landscape

DESIGN & DECOR

DEEP NEED 1

Identity-defining elements

DEEP NEED 2

Soothing sanctuary

DEEP NEED 3

Reflection of success

DEEP NEED 4

Culinary excellence

DEEP NEED 5

Connection to natural world

Personalized artwork

Unique artifacts

Personal history on display

DIY craftsmanship

Items with stories

Decompression nooks

Soundproofing

Nurturing lighting

Freedom from clutter

Modern fixtures

On-trend updates

Upgraded appliances

Hosting zone

Countertop space

Smell management

Natural light

Extension of indoor to outdoor

Indoor plants and gardens

Our human team helps you align your strategy to the customer's reality

We bring cross-functional teams together and unite decision-making around a shared understanding of customer priorities.

HUMANS

Bring the data to life in an engaging workshop

Define tangible actions to drive growth

Opportunity Map

DESIGN & DECOR

UNMET

PARTIALLY MET

MET

DEEP NEED 2

Identity-defining elements

I need spaces that feel like the truest version of my personality and amplify my sense of self.

The user sees their home as an important means of expressing who they are and what they value. The user wants their home to be a reflection of their individuality, creating a sense of personal identity within their living space.

FUNCTIONAL NEEDS

PERSONALIZED ARTWORK
I need my home to showcase my artistic interests.
UNIQUE ARTIFACTS
I need to fill my space with DIY decor that adds a personal and unique touch.
PERSONAL HISTORY
I need my home to tell the story of who I am as a person and my personal history.
PERSONAL CRAFTSMANSHIP
I need to see the results of my own handiwork reflected in my home's appearance.
LAYERED STORY
I need furniture that is not only functional but also has a story and character.

PERSONALIZED ARTWORK
I need my home to showcase my artistic interests.
UNIQUE ARTIFACTS
I need to fill my space with DIY decor that adds a personal and unique touch.
PERSONAL HISTORY
I need my home to tell the story of who I am as a person and my personal history.
PERSONAL CRAFTSMANSHIP
I need to see the results of my own handiwork reflected in my home's appearance.
LAYERED STORY
I need furniture that is not only functional but also has a story and character.

PERSONALIZED ARTWORK
I need my home to showcase my artistic interests.
UNIQUE ARTIFACTS
I need to fill my space with DIY decor that adds a personal and unique touch.
PERSONAL HISTORY
I need my home to tell the story of who I am as a person and my personal history.
PERSONAL CRAFTSMANSHIP
I need to see the results of my own handiwork reflected in my home's appearance.
LAYERED STORY
I need furniture that is not only functional but also has a story and character.

The Deep Need Study (3 Weeks)

We deliver the quality of a big consultancy—without wasting your time or draining your budget.

Instead of hiring an expensive consultant who takes months to deliver slides, partner with our team of veteran strategists, powered by a one-of-a-kind AI agent.

3X SPEED

1/5 COST

5X SAMPLE SIZE

Use Cases

Marketing

How can you create diverse messaging that is sure to connect? Build strategic messaging and positioning around your customers' deep needs.

Marketing

How can you create diverse messaging that is sure to connect? Build strategic messaging and positioning around your customers' deep needs.

Marketing

How can you create diverse messaging that is sure to connect? Build strategic messaging and positioning around your customers' deep needs.

Product & Innovation

How can you differentiate your product? Map your features/solutions to the need landscape and uncover the biggest opportunities to deliver new value.

Product & Innovation

How can you ensure your new product will be successful? Build a foundational understanding of the problem space and differentiate the feature set by solving deep needs.

Product & Innovation

How can you differentiate your product? Map your features/solutions to the need landscape and uncover the biggest opportunities to deliver new value.

Product & Innovation

How can you differentiate your product? Map your features/solutions to the need landscape and uncover the biggest opportunities to deliver new value.

Sales

How can your sales team create compelling value props that stick? Connect your company's solutions to clear customer needs.

Sales Discovery

How can your sales team create compelling value props that stick? Connect your company's solutions to clear customer needs.

Sales

How can your sales team create compelling value props that stick? Connect your company's solutions to clear customer needs.

Sales

How can your sales team create compelling value props that stick? Connect your company's solutions to clear customer needs.

Customer Experience

There are countless improvements you can make, but which will add the most value? Build a differentiation strategy around your customers' deep needs.

CX Innovation

There are countless investments you can make, but which will drive the greatest impact? Define the deep needs you will solve to add value and differentiate the experience.

CX Innovation

There are countless improvements you can make, but which will add the most value? Build a differentiation strategy around your customers' deep needs.

CX Innovation

There are countless improvements you can make, but which will add the most value? Build a differentiation strategy around your customers' deep needs.

Request a demo

Let's take an adventure into the AI-first future of need identification. We'll share our capabilities and demo the technology.

Request demo

Stay in the loop

We are continuously building and evolving our technology to help teams connect their strategy to the customer's reality.

Frequently asked questions

How do I get access?

How does the study work?

What kinds of companies do you work with?

Who are you?

hello@deepneed.com

Uncover the invisible needs that make your customers tick.

Uncover the invisible needs that make your customer tick.

We're a team of humans, supported by a one-of-a-kind AI agent.

The agent conducts in-depth voice interviews with your customers

The agent creates a foundational mapping of your customer's needs landscape

Our human team helps you align your strategy to the customer's reality

The Deep Need Study (3 Weeks)

Use Cases

Request a demo

Stay in the loop

Frequently asked questions

How do I get access?

How do I get access?

How do I get access?

How does the study work?

How does the study work?

How does the study work?

What kinds of companies do you work with?

What kinds of companies do you work with?

What kinds of companies do you work with?

Who are you?

Who are you?

Who are you?

Uncover the invisible needs that
make your customers tick.

We're a team of humans,
supported by a one-of-a-kind AI agent.